Bianca Prade is ACCCE’s vice president for digital strategy where she leads new and traditional media strategies to increase the public’s awareness of the importance of coal-based electricity. She implements creative strategies in paid media to spread ACCCE’s core messages. Bianca also directs advocacy communications efforts, growing and activating ACCCE’s community of supporters online and offline.
Bianca’s work has led to several awards, including Pollie Awards from the American Association of Political Consultants in 2011 for best use of social media and Twitter for the “Clean Coal Technology. It Works.” campaign and in 2012 for digital advocacy efforts on federal legislation and regulation. In 2011, she was named to PR Week’s “40 Under 40: Ones to Watch” list.
She has been working in corporate and online communications for more than a decade. Bianca has held top-level digital strategy positions at competitive companies and digital firms. As senior programming manager at America Online, she managed, developed and launched AOL’s BlackVoices, a community news site for African-Americans. At Navigation Arts, a digital media agency, she created content strategies and managed projects for clients such as Marriott, NASDAQ, Sallie Mae and the State Department. Bianca also spent two years as the vice president of Web strategy and operations for the Newspaper Association of America, where she redefined and integrated the organization’s Web and online product vision.
Bianca lives with her husband and two children in Northern Virginia and has been a resident of the Washington, D.C., area for the past two decades. She graduated with a B.A. in English from the University of Maryland at College Park and an M.A. in interactive communications from American University. Bianca has also completed the Leadership for Extraordinary Performance Program and the University of Virginia’s Darden School of Business.