Two years ago, President Obama stood outside on a typical, swampy summer day in D.C. to announce the launch of his Climate Action Plan. Giving the speech outdoors, where the White House knew those in the audience and media would soon be drenched in sweat, demonstrated the dramatic showmanship the President is willing to go to peddle his climate crusade to the American people.
Unfortunately for millions of American families the president’s agenda isn’t just theater but an all-out quest to curtail the use of coal-based electricity, which currently provides nearly 40 percent of America’s power. No one is sure where his quest will ultimately end, but we know the result if it isn’t halted – less reliable, more expensive energy.
As energy costs go up and already struggling families attempt to navigate which bills to pay to keep the lights on or whether they can afford their favorite Chinese takeout, the reality of the President’s message to them will kick in: You Choose – #LightsOrLoMein.
To underscore this stark reality we developed and delivered fortune cookies to reporters and others that predict the “mis-fortunes” associated with the President’s plan:
- Pay electric or grocery bill? Tough choices ahead for families.
- Take meds or . . . Keep the lights on?
- As temps rise, so will your electricity bills.
- Keep the lights on or go to sleep hungry?
- Eat the cost of electricity or eat dinner?
- Family pocketbooks will shrink as power bills rise.
For nearly half of American households who on average are living on just $1,900 a month and spending 17 percent of their income on energy these aren’t just kitschy phrases, but rather a tragic reality. Too many of them are already missing meals or skipping needed healthcare as a result of high energy bills, we can only imagine how much harder their lives will be if the President’s vision becomes reality.
We hope the president understands the impossible choices his policies will force on American families. He should do the right thing by calling a halt to his politicized agenda so that families can indulge in Lo Mein with the lights on.