Posts filed under Television

NEW VIDEO: Dale Jr., Business Owner

Much like a driver on the track, America needs the best tools and team to succeed.  Luckily, we have them right here within our borders—with coal.  With an affordable natural resource like coal, and an ambitious and determined community of small business owners across the country, America is poised to be on the road to recovery.

In order for this country to succeed, small businesses have to stay afloat in tough economic times.  That means us working together to make sure that companies can thrive and deliver resources at a reasonable cost.

Our partners at JR Motorsports know firsthand what it means to be victorious, both on the race track and in the business.  Dale Earnhardt Jr. knows that affordable power is important and necessary to keep a successful business running.

We count on small businesses like JR Motorsports to fuel America’s economy, and businesses count on coal to keep electricity prices low and budgets on track.

Watch our new video, featuring Dale Jr., and see how JR Motorsports relies on affordable, reliable power from coal.


It’s Time to Stop Harsh EPA Regulations

By Evan Tracey

Coal is a reliable and affordable source of electricity, and perhaps most importantly, it is abundant right here in America. Yet this administration and its EPA are about to make our greatest domestic source of energy more expensive by enacting unprecedented, unnecessary regulations. American families are already facing high prices at the gas pump, we don’t need new EPA regulations on coal hitting our wallets by increasing our electricity bills.

In addition to Fairness check our out other two new ads, Energy Economics 101 and Three Short Years. Share these with your friends and family on Facebook, and help spread the word: It’s time for the EPA to slow down.

Now Is The Time

There’s been a lot of discussion lately about energy in the United States. Whether it’s candidates, members of Congress or the president himself, energy is at the front of Americans’ minds. Now is the time to look closely at the reality of our energy needs. America needs affordable and reliable electricity today – right now. Our economy, our jobs, and our future can’t wait.

But thanks to coal, we don’t have to. Coal is this country’s most affordable, reliable and abundant natural resource.

As our new ad says, now is the time to get serious about energy prices and independence. Low-cost electricity from coal gives family budgets breathing room in these tough economic times and help support over 550,000 jobs. And our unsurpassed coal reserves deliver increasingly cleaner, consistently affordable electricity for small family homes to enormous factories.

We hope you’ll take this message to your friends and family, and let them know: Now is the time for clean coal in America.

Meet Robyn Hempfling of Dynamic Manufacturing

Robyn Hempfling doesn’t work for a coal company or an electric utility. She works for a company that makes high-tech circuit boards: Dynamic Manufacturing in Pittsburgh, Pennsylvania. Yet she knows that her company’s ability to keep people working and stay competitive depends on keeping electricity prices affordable. She knows that the success of her company relies on electricity generated by one of America’s most abundant resources – coal.

In this introductory video, Robyn explains how the cost of electricity not only affects her work life as a circuit board production supervisor, but her home life as well:

As Robyn says, her love for the outdoors and the environment is compatible with our need for affordable, reliable electricity through coal.

Coal’s affordability is also important when it comes to the competitiveness of the company she works for. In this video, Robyn points out that if electricity prices rise, the prices of Dynamic Manufacturing’s circuit boards could too. This could cause the Dynamic Manufacturing’s customers to look to its competitors – some that might be overseas – to get the products they need:

Here you can learn more about Robyn, her work at Dynamic Manufacturing and the importance of affordable electricity to manufacturing throughout the U.S.

ACCCE Statement On Finding From The White House Task Force On Clean Coal Technology

The following
statement was released today by the American Coalition for Clean Coal
Electricity (ACCCE) President and CEO Steve Miller after the Obama
Administration’s Interagency Task Force on Carbon Capture and Storage released
their comprehensive strategy. 


“We are gratified
that President Obama and his Administration have recognized that carbon capture
and storage (CCS) technology is an essential way to meet the nation’s goals to
reduce global concentrations of CO2.  Their report also acknowledges the
important role that coal has played and must continue to play in order to help
satisfy our nation’s energy needs and support economic growth.


“It is crucial that
there is broad agreement on the importance of the U.S. playing a dominant role
in developing these technologies, so that we can continue to tap our domestic
energy resources and create good, American jobs.


“We look forward to
carefully reviewing the task force’s work, and we will continue to work toward
an economically-sound path forward for the development of carbon capture and
storage (CCS) technology. 


“Coal generates
nearly half of our nation’s electricity, and continues to keep electricity
affordable and reliable for American families and businesses.  Thanks to clean
coal technology, new coal-fueled power plants will have the capacity to safely
capture and store carbon dioxide emissions.


“CCS represents the
next wave of clean coal technology, allowing us to safely capture and store
carbon dioxide.  Investments in this technology are critical, and we look
forward to a continued partnership between the private sector and the federal
government to ensure its development.”


Introducing Cheryl: A coal miner producing affordable energy for America

Today, we begin a new series of commercials and web extensions that feature real people telling their own stories about the importance of coal-based electricity. Not to sound like the announcer on “The People’s Court” (my sister loves that show), but these people are not actors. They are real people. They’re not reading a script. The film footage you see is the result of conversations each person had with Randy Snow (a member of our creative team) or me (talking to them off-camera).

Today, you meet Cheryl Brannan. Cheryl is actually a coal miner’s daughter who happens to be a coal miner herself.

Two things stand out from my conversations with Cheryl. The first is that Cheryl and the other folks who work at Black Thunder Mine (where we shot these commercials) take great pride in the work that they do: bringing affordable, reliable energy to the American consumer. Black Thunder Mine is one of the largest surface coal mines in the world. Black Thunder is near Gillette, Wyo., which is in the Powder River Basin. According to the U.S. Geological Survey, there are more than 100 billion tons of coal in the Powder River Basin—coal the mining industry is able to produce very efficiently, which translates to low-cost electricity for consumers across the U.S. Cheryl gets that her job not only provides reliable electricity for people in other parts of the country—it also keeps energy costs affordable.

The other thing that I enjoyed from my conversations with Cheryl was the fact that she talked about safety in the mining industry. Some of you may remember that I first started working in the coal mining industry on issues related to miner safety. In our conversation, Cheryl not only talks about safety in terms of the commitment that employees make to one another but also how a safe mining operation helps to reduce costs, which contribute to affordable energy for consumers.

Every time I meet people like Cheryl, I’m reminded just how important the coal industry is to America. It represents a huge domestic resource that is available to provide affordable, reliable energy to fuel our economy and quality of life. I join Cheryl in saying that I’m proud of what this industry means for America.

But she is better at telling her story that I am. Take a look for yourself.

DTE Energy Unveils $600M Emissions Reduction Project

A story today in the Detroit News unveils that DTE Energy—Michigan’s largest utility—will begin construction in January on a $600 million project to reduce air polluting emissions from its coal-powered plant. DTE has spent nearly 10 years and $1.7 billion upgrading the nearly 38-year-old plant to reduce emissions.

This recent announcement highlights just how far ahead the coal industry is in regards to the green movement.

While environmentalists, scientists, energy experts and policy elites are busy discussing the best way to revamp our energy portfolio in this country, the coal industry is ensconced in providing the technology needed to reduce emissions and create efficient, low cost energy.

Examples such as DTE Energy’s upgrades must be recognized by not only those in Congress looking to craft climate change legislation, but the various leaders and energy providers worldwide who are equally responsible for reducing emissions while forming an all encompassing energy strategy.

CCS partnerships: Notes from day three of Regional Carbon Sequestration Conference

Factuality_Badge_2This is the fourth in a series of posts from ACCCE’s National Communications Director, Steve Gates, who attended the Regional Carbon Sequestration Conference in Pittsburgh from Nov. 16-19, 2009.

Last summer, the International Energy Agency (IEA) laid out in stark terms what climate change might look like in four decades: Without carbon capture and sequestration (CCS) and other emission reducing measures like efficiency and increased renewable power, CO2 emissions could rise by 130 percent in 2050.

What that means in practical terms: Such an emission increase would lead to the global temperature rising by several degrees within the next 40 years. We heard this first-hand from IEA Analyst Brendan Beck this past Wednesday at the Regional Carbon Sequestration Partnerships Annual Review Meeting in Pittsburgh.

To significantly reduce global emissions, according to the IEA, 100 CCS power plants must come online by 2020; that number must be 3,400 by 2050.

Why the colossal jump? The IEA’s 2009 roadmap on CCS says it all: “CCS is the only technology available to mitigate greenhouse gas emissions from large-scale fossil fuel usage in fuel transformation, industry and power generation.”

To that end, Beck came to Pittsburgh to applaud U.S. efforts, as well as to reinforce the case that regional partnerships are vital to bring CCS technology forward.

That’s what this conference was all about: Seven sequestration partnerships across the U.S., encompassing 43 states and hundreds of organizations. They were all here—researchers, scientists, government officials, oil and gas companies, utilities and even conservationists—to move CCS forward and help mitigate increasing greenhouse gas emissions.

Be sure the check out our interview with J. Alexandra Hakala, an official with the National Energy Technology Laboratory. She expressed confidence that the U.S. can hit the 2020 goal to bring commercial-level CCS technologies online.

We may have left town, but there are still plenty of highlights from Pittsburgh left to see. See them all at